The founders of Roxy are dedicated to providing women with exclusive gear for extreme sports while incorporating fashionable elements. The brand name, Roxy, is derived from a giant wave in the Pacific Ocean, symbolizing freedom, courage, and the spirit of adventure.
Roxy’s design style blends elements of sports and fashion, emphasizing comfort and functionality. The brand’s clothing and accessories are characterized by vibrant colors, clean lines, and innovative fabric designs, showcasing a youthful, energetic, and confident image. Whether it’s on the beach, ski slopes, or city streets, Roxy’s designs make people feel free and at ease.
Roxy is not just a fashion brand; it offers a diverse range of products, including clothing, shoes, swimwear, and accessories. Whether it’s surfing, skiing, swimming, or everyday life, Roxy meets women’s needs for fashion and functionality. The brand also introduces activity-specific collections designed for young women, such as Roxy Fitness and Roxy Girl, providing more choices for women of different age groups.
Through fashion, Roxy conveys freedom, courage, and the spirit of adventure to every woman who chooses it, allowing them to feel freedom and endless possibilities on their path to pursuing dreams.
